MOUNT PROSPECT, IL – Preliminary data from the NSGA “Sporting Goods Market in 2010” indicates that the average price point for athletic footwear in 2009 rose in both sporting goods stores and in specialty athletic footwear stores.
In sporting goods stores, the average price rose to $53.97 from $50.81 for 2008. In specialty athletic footwear stores, the price rose less sharply, up 1.9% to $68.86 from $67.58. In specialty sports shops, the average price fell 2.9% to $60.32 from $62.15 in 2008. In 2008, the average price points for all three channels were flat or had declined.
In 2009, the average price across all channels of distribution rose 2.8%. In 2008, it had risen 1.6% across all channels.
“This data suggests that full-line sporting goods stores and specialty athletic footwear stores offered less deep promotional pricing in 2009,” said NSGA Vice President of Information & Research Thomas B. Doyle. “This was a result of lower inventory levels, which were the retailers’ response to market conditions.”
Sporting good stores saw the biggest increase in average price point, up 6.2%. Factory outlets captured the second highest increase in average price point for athletic footwear, up 4.5% to $44.71.
Internet sellers of athletic footwear increased market share, but faced a decrease in average price. Their market share of all units sold in the athletic footwear market rose to 7.5% versus 5.9% the previous year. However, their average price point fell 6.5% to $55.20. In spite of the decline, the Internet average price point was below only that of specialty athletic footwear stores and specialty sport shops.
The information on average shoe prices and on channels of distribution will be included in the NSGA report “The Sporting Goods Market in 2010,” to be published by the Association in late spring. Based on a consumer study of 100,000 U.S. households, the report summarizes 2009 retail sales totals – in units and dollars – for 22 types of athletic and sports shoes as well as products in more than 20 sport categories.
Also featured are purchaser demographics – annual family income, age and gender of product user, education of household head and sales according to region of the country.
The report, which NSGA has published for more than two decades, provides selected product sales history for the last 10 years. This allows the analysis of long-term trends. Brand share reports on individual shoe categories are available separately.
About NSGA:
NSGA, which has served the sporting goods industry since 1929, organizes and hosts the annual NSGA Management Conference & Team Dealer Summit, the sporting goods industry’s premier educational and networking event (Next: May 2-5, 2010, at Saddlebrook Resort/Tampa, Wesley Chapel, Fla.).
For more information on NSGA member services, visit the Association home page (www.nsga.org); call Darlene Plunkett at NSGA, (847) 296-6742, Ext. 131; e-mail: dplunkett@nsga.org; or fax (847) 391-9827.
Great! What a superb post! Just one impression:In the event you atart exercising . pictures, song would be easiler for you to adhere to!by Jordan Retro 8