When Li Ning first came to the American West, he shocked the world by winning six Olympic medals in gymnastics – three of them gold – during the 1984 Los Angeles Games. Prior to 1984, the People’s Republic had never even won an Olympic medal, and Li Ning was China’s undisputed star of the L.A. Games, becoming an instant Chinese sports legend.
This year, Li is back on the West Coast – or rather, his eponymous sportswear company is – setting up its first U.S. retail store in Portland, Ore., not far from the headquarters of archrival Nike. This isn’t the first time China’s biggest shoe company will go toe to toe with Nike, which has aggressively marketed itself in China. But for once, it won’t have home-court advantage. Eyes are on the Portland area, also home to Adidas America and Columbia Sportswear, to see if Li Ning can once again surprise the world by taking on American powerhouses in their own backyard and transform Li Ning into one of China’s first global consumer brands.
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» Read more: China Sporting Goods – Li Ning Shoots for Nike,Adidas
