Nike, the world’s largest sporting goods maker, will extend its lead in sales of soccer-related products over rival Adidas helped by new launches and a marketing blitz at this summer’s FIFA World Cup, its chief executive told Reuters on Wednesday.

Mark Parker also said that consumer confidence remained fragile and forecast a “long gradual” recovery.

However, he added that Nike was taking market share from competitors and seeing a “slight improvement” in orders, including a “significant” pick-up in demand for soccer-related footwear, clothing and equipment.

“We’re entering a period where we are going to extend our leadership further (in soccer). So the World Cup is a great opportunity to see that happen, certainly (with) the product we’re creating and the presence we will have,” he said in an interview.

» Read more: Nike says it will win FIFA World Cup vs Adidas