TAIPEI, Taiwan–(BUSINESS WIRE)–The emergence of Taiwan as a global player in sporting goods reflects the evolution of both an industry and a nation. Starting off three decades ago with basic sweat shops Taiwan has shifted up through the years into studios and boutiques to become a sporting gear powerhouse of brains and brands in its own right.
Back up a bit three decades ago and one finds Taiwan factories churning out running shoes, tennis rackets, golf equipment, sports wear, fitness equipment & roller skaters that carried such names as Spalding, Puma, Stigma and Ashworth. Not bad, but the story gets better. Taiwan makers with decades of sweat, toil and perseverance have transformed themselves into a global marketing force to be reckoned with.
There is no secret in how they have used a managerial gestalt of savvy project planning and innovation and convergence technology to redraw the map with industrial clustering.
And as a result Taiwan is now the sourcing hub of Asia for materials and consumer goods under her own brand names such as Johnson Health Technology for fitness equipment and Trump in badminton production line. To make it work makers have frequently turned to related fields of hi tech across the island (like Giant Bicycle, Acer Computer), and various millers of space age fabric to bring a new dynamic to the coveted image for Taiwanese sporting goods!
That finesse has placed Taiwanese sporting goods out front when it comes to exporting to quality-conscience markets in Europe and the Americas. Taiwan Fitness equipment holds top place for exports followed by outdoor sporting equipment, swimming pools, golf products, sun glasses and other water sports equipment.
And you can see it all at TaiSPO 2010!
TaiSPO will be held in Taiwan 29 April to 2 May 2010 in NANGANG Exhibition Hall.(TaiSPO 2010 – Taiwan Sporting Goods Show)
Exhibiting products cover:
Fitness Equipment, Camping Supplies, Water Sports Equipment, Racket Sports Equipment, Mountaineering Equipment, Table Games Equipment, Skiing & Skating Equipment, Martial Arts Products, Sportswear, Snowboard & Surfboards, Swimming & Diving Equipment, Cycling Accessories, Boxing Gear, Protective Gear, Sporting Balls, Massage Products, etc.
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